Ultralights Lighting is a custom lighting and fixture company known for its quality craftsmanship and personal approach. Leap was tasked with a complete rebrand of the company from logo to website, that would communicate a timeless, elegant aesthetic.
Leap first conducted an extensive brand survey to understand current positioning and path a forward trajectory. Many avenues of thought were considered before landing on a lightbulb filament inspired U with stylized logotype as the revitalized logo.
Putting the U at the forefront of the branding spoke to Ultralights’ personal approach to their customer base, along with their tagline: “The heart of illumination”. Brand extensions included a new website, email campaign, corporate identity system, advertising, packaging and swag.