IWF Atlanta
Tradeshow Rebrand
Where the world of woodworking does business. IWF is your premier source for thousands of products from across the woodworking world. From raw materials, supplies and finishing accessories to woodworking and material processing machinery. Plus the newest products, trends and solutions for wood, plastic and other related material processing sectors. You’ll find more new products, from more sources, in more selection and variety. IWF is the must-see show for buyers in these and other key sectors.
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- IWF Brand Guidelines
Project Execution
Leap was given the opportunity to rebrand North America’s largest woodworking event, starting with the identity system and collateral, which snowballed into a reimagining of their online presence. Amid the COVID-19 pandemic, Leap was tasked with transitioning IWF’s on-ground trade show event to a virtual experience, including planned programming, advertising, social media marketing, online engagement strategy, suggested video production, copywriting and more. The result is an integrated system deployed to a global target to engage an audience of 100,000+.
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