The Fold Contemporary Fashion Market
To trumpet the launch of their first contemporary, high-end fashion market, AmericasMart Atlanta approached Leap to develop a visual identity and self-promotion campaign which reflected luxury couture and accessories with trend-centric approachability to fine attire. Leveraging an air of exclusivity in being a part of ”The Fold,” Leap created a fashion-forward, evolving event promotion system that is simultaneously classic and chic.
The resulting creative direction for The Fold included advertising and brand identity work that leveraged neutral, high-end fashion photography overlayed with the logo and flanked by show information. Show particulars and photography evolve with every market with treatment, layout and style remaining the same for consistency.