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The Fold Contemporary Fashion Market

To trumpet the launch of their first contemporary, high-end fashion market, AmericasMart Atlanta approached Leap to develop a visual identity and self-promotion campaign which reflected luxury couture and accessories with trend-centric  approachability to fine attire. Leveraging an air of exclusivity in being a part of ”The Fold,” Leap created a fashion-forward, evolving event promotion system that is simultaneously classic and chic.



Project Execution

The resulting creative direction for The Fold included advertising and brand identity work that leveraged neutral, high-end fashion photography overlayed with the logo and flanked by show information. Show particulars and photography evolve with every market with treatment, layout and style remaining the same for consistency.

Other Projects

Check out more of our work below.