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The Fold

Identity Design, Name Development, Print Collateral, Showrooms and Exhibits

The Fold Contemporary Fashion Market

To trumpet the launch of their first contemporary, high-end fashion market, AmericasMart Atlanta approached Leap to develop a visual identity and self-promotion campaign which reflected luxury couture and accessories with trend-centric  approachability to fine attire. Leveraging fall colors, urban environments, a posh font treatment positioned along a non-traditional grid system, and an air of exclusivity in being a part of ”The Fold,” Leap created a fashion-forward, evolving event promotion system that is simultaneously classic and chic.



Project Execution

The resulting creative direction for The Fold included three distinct design directions that are unique to their own demographics, fashion influences and trends. While AmericasMart Atlanta ultimately chose one of these three directions, we believe each holds merit within our work portfolio and demonstrates the breadth of our designer’s capabilities to deliver creatively relevant but highly differentiated executions for the same project.

Other Projects

Check out more of our work below.