Branding and Collateral
A global leader in flooring and sports surface solutions, Tarkett acquired hospitality flooring brand Lexmark in late 2018 reinforcing its presence in all North American segments of commercial flooring. With over 1.3 million square meters of flooring sold every day, Tarkett asked Leap to rebrand the offering—marrying the existing Tarkett brand with the unique needs of the Hospitality flooring segment.
Leap created and implemented the new brand identity across multiple platforms including advertising, collateral, website and sales tools. Collateral featuring large, immersive imagery with clear paths into their complex product offerings was also developed to create a unified and easily read suite of marketing materials.