Stockyard Grounds

Stockyard Grounds: A Mannington Perk is a coffee bar located inside of the Mannington Commercial Atlanta Showroom that is a complimentary service to guests. In conjunction with the corporate rebrand and its application in the Atlanta showroom, Leap was given the opportunity to create a fun sub-brand that worked cohesively but was its own entity.

Leap explored a myriad of logo treatments that ranged from whimsical to classically modern during the development of the mark, each exemplifying the coffee and client in their own way.

Project Execution

Harnessing the history of the showroom as a gentrified cattle stockyard, Leap developed a nomenclature and identity that is timelessly tied back to turn-of-the-century signage and reminiscent of the industrial space and the rebranded commercial logo.