Senior Living Catalog
Tarkett Hospitality approached Leap with an intent to merge their commercial and hospitality senior living product offerings into a single catalog, branded as a global entity. Half look book and half product listing, this catalog required storytelling, explanation of product benefits, color way and spec information, and segment-specific photography.
To satisfy these project requirements, Leap sourced imagery and refined copy to create an industry appropriate solution while maintaining brand standards and high design acumen. Headline callouts, typographic hierarchy and imagery merged to convey both story and distinguish product offerings, creating a lifestyle aesthetic for a myriad of different senior living spaces.