Braun is a premium German brand for electrical appliances renowned for their reliability, longevity and sustainability. Braun USA asked Leap to deliver an organized, well designed website for Braunhealthcare.com with responsive capabilities for use on desktop and mobile devices. Leap created a clear consumer journey by improving the user experience through to the path to purchase, unifying the look and feel to align with Braun.com
The resulting execution improves online recognition, trust, authority, credibility and loyalty by creating one master domain structure with local and specialty sub-domains that will auto-detect the consumer’s language and region. Leap developed an e-commerce platform that allows for expansion and cross education to cover growing categories.