Honeywell Plugged In, a leader in consumer products – fans, heaters, air purifiers and humidifiers, found through market research that most people didn’t know running a humidifier could help with a myriad of household issues. Leap was tasked with creating videos highlighting the benefits of humidification and how to go about choosing a humidifier.
What resulted was an illustrated animation that conveys the idea that using a humidifier is a simple life change with lasting perks. As these benefits and options are explained, the scenes become warmer in color, mirroring the warmth added to the room as moisture is introduced, creating a concise explanation to an abstract concept.
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