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Lightfair Rebranding

Lightfair is the world’s premier Architectural and Commercial Lighting Trade Show and Conference. Hosting international retailers, A&D creatives, influencers and more from over 80 countries, Lightfair asked Leap to deliver a fresh and clean identity design to reveal a brand new show experience that is industry appropriate, classic and easily translatable across multiple media formats.

 

Project Execution

Utilizing contemporary design and branding while preserving the Swiss mantra of clarity, simplicity and neutrality, we sharpened Lighfair’s messaging and presented a full 360º branding, theme concepts and collateral implementation strategy, including environmental graphics and interactive presences.

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