Canvas: Surfaces 2020
Phenix Flooring tasked Leap with the design of their 2020 Surfaces booth, an annual trade show in Las Vegas. A large 60’x 80′ footprint needed bifurcation with backlit fabric walls, branding, copywriting, swag, furniture, product photography, and more to create a cohesive and easily navigable space.
Project Execution
Leap connected and executed a show theme (Canvas) with robust copywriting around the product inspiration and branding, then applied it to a series of collateral including backlit walls, print and social advertising, swag bags, mule mugs and more. The result was a tailored brand initiative that was product-driven and sported custom photography, art directed to three industry trends: Modern Farmhouse, Coastal Living, and Hygge.