Mohawk Group’s
2017 NeoCon Product Tabloid
To kick-off their 2017 NeoCon product launches, Leap was asked to produce a tabloid brochure highlighting Mohawk Group’s new products. The lead product – Lichen carpet tile – was the first flooring collection to achieve Living Product Challenge Petal Certification and won a Best of NeoCon Gold award for product design. Delivered by hand to more than 2,500 NeoCon attendees in their showroom, Mohawk Group leveraged this piece as their quintessential selling and promo tool during the three day trade show.
Project Execution
By taking a simple is better appproach to the design and using strikingly elegant product and installation photography, we were able to generate a highly successful and functional sales tool for the client. Since NeoCon, this piece has been used extensively by Mohawk in the field, helping them to generate increased sales of their featured products.