Expand Your Boundaries
Working in collaboration with Mohawk Group as well as Martin Lesjak and Anastasia Su of 13&9 Design, Leap created a 360° branding suite for Mohawk’s 2016 NeoCon showroom in Chicago. From directing the build-out of the showroom’s 3D branding and graphics to developing social and advertising strategies, our creative team redefined Mohawk Group’s NeoCon presence.
As a leader in the flooring industry, Mohawk Group was looking to showcase cutting-edge product offerings and emphasize their role as forward thinkers in flooring trends. World-renowned product designers 13&9 were commissioned to reimagine the showroom space while Leap was charged with the development of 2D and 3D showroom branding, advertising, social strategy, print collateral and interactive components.
Branding and design strategy centered around the showroom theme of “Expand Your Boundaries,” which highlighted Mohawk Group’s commitment to innovative flooring solutions. The showroom design, 3D graphics and imagery merged flooring with environment and allowed attendees to engage personally with the new collections. An extensive mix of print collateral and interactive digital media provided education and inspiration to showroom visitors for an immersive experience of the brand.