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LightFair International 2019

App Design, Direct Mail and Product Launches, Identity Design, Print Collateral, Showrooms and Exhibits, Special Events and Experience Design, Web / Interactive, Website Design

LightFair International 2019

Located in a different host city every year, LightFair International is the world’s largest lighting trade show and conference. Hosting international retailers, A&D creatives, influencers and more from over 80 countries, LightFair engaged Leap to deliver a full 360º branding and collateral implementation strategy, including environmental graphics and interactive presences, for their 30th anniversary year.

 


Project Execution

A suite of images of the Hyundai Capital Convention Center provided by Nacasa + Partners were used as the backdrop on which we built our creative. Leveraging the limited color palette, pops of gold were inserted throughout the collateral to reinforce our concepted tagline: The Synergy of Light and Life.

Other Projects

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