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Learning Journeys

Advertising, Brand Strategy, Content Strategy, Identity Design, Print Collateral

Learning Journeys

Learning Journeys is an all-inclusive travel agency that specializes in booking immersive group travel experiences for a host of different areas of interest. Leap was approached to redefine their branding across mixed media collateral, marketing components and interactive work.

LJLogo

 

Project Execution

The primary solution was to create a mark that alluded to education, travel and exotic locations. Warm golds and grays within the primary branding also convey an experience that is inspiring and inviting. The redesigned brand was integrated in various print and interactive collateral, including brochures, self-mailing pieces, email campaigns, magazine ads, web ads, and a newly relaunched website that Leap has also produced. A curated photo bank for creative use has also been developed as a brand unifier.

Other Projects

Check out more of our work below.