Future Workspace Design
The Future Workspace Design Event is an ultra-exclusive, annual meeting-of-the-minds attended by top industry influencers in the architecture and design community to discuss trend forecasting as it pertains to the future of Mohawk Group flooring. Leap was asked to develop conference-style collateral material that would appeal to the A&D industry while leveraging the natural beauty of the host city – Santa Fe.
Pulling colors and design elements from regional Native American art and combining it with oversaturated imagery of the Santa Fe desert at dusk, Leap created a design kit of parts that when applied in various forms was architecturally driven, exuded forward motion, and captured the essence of the event. Event binders, name badges, gifts, correspondence cards and a suite of interactive media elements were born from the design and brought logistical order and unity to the three day conference.