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AmericasMart Interactive

App Design, Email Campaigns, Mobile, Print Collateral, Social Media Strategy, Web / Interactive, Website Design

AmericasMart Interactive

Located in downtown Atlanta, AmericasMart spans more than seven million square feet and houses the world’s single-largest collection of wholesale home, gift, area rug and apparel merchandise. With annual markets hosting international retailers from 80 countries, AmericasMart asked Leap to deliver an organized but information heavy website that’s enriched with exhibitor/attendee login portals, a market planner for attendees, and a downloadable app with a robust map feature that tracks every step while at market.

 

Project Execution

The resulting execution relies on banner images of market wares to divide large areas of information, which are treated hierarchically using color, size and weight. These design considerations are deployed across all print and interactive media, from postcards and print ads, to email marketing and app launch videos.  

Other Projects

Check out more of our work below.